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Filed under: Editorial, Personal
Hi, Everyone!
We recently had a very special event here at ASI: We hosted the monthly meeting of Specialty Advertising Counselors of the Delaware Valley (SACDV), our local industry association. It was a fun and informative meeting, equal parts networking event and education.
There was lots of fabulous food (salad, pizza, hors d’oeuvre, wine, soft drinks, root-beer ice cream floats) courtesy of the event’s sponsors: Admints/Zagabor, ASI, Montco, PromoBiz Coach and Rockland Embroidery.
Janet McMaster, education chair of the group, explained the need for grassroots efforts to combat an overly-restrictive and detrimental bill currently before Congress: the Physician Payments Sunshine Act. Janet stressed the need to write your local congressperson to express concern over the negative impact it would have on the industry. She also noted that SACDV will be forming a legislative committee to work as an advocate in the legal arena on behalf of the group and the industry. Dale Denham, senior vice president for ASI, addressed the group in more detail, explaining that if passed, the law would force pharmaceutical and medical equipment companies to reveal the gifting of every item, of any value, once the annual threshold of $100 is crossed. Under the current law, only items exceeding $25 must be reported once the threshold is passed. Information would be combined in a national database that could be accessed by the public. Click here to read more.
But it was Gene Geiger’s keynote presentation, entitled “Virtual Business Cultivation: Using Social Networks to Grow Business,” that had attendees tuned in. Gene is such a super guy — one of the most gracious, genteel and dryly funny people in the industry — and his presentation did not disappoint. (He may also be the one person in the industry who could get away with using the phrase “honest to Betsy” — as he did last night — and have it sound endearingly charming.) If you’re like me and get completely overwhelmed by the concept of online social networking and sites like Facebook and Twitter, Gene’s speech was for you. In it, he explained how online social networking isn’t just for kids anymore — indeed, the fastest-growing group of users are the over-40 crowd. Gene said it’s ideal for building relationships and “light alliances” where people can make connections they don’t have the time for otherwise. For more information about SACDV or to request a copy of Gene’s very thorough and comprehensive presentation, go to www.sacdv.org.
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| El Presidentes! (From left to right): Tim Andrews, president/CEO of ASI; Gene Geiger, president of Counselor Top 40 distributor Geiger; and Brett Hersh, president of Admints/Zagabor spend some quality time at the SACDV event, held at ASI’s Trevose, PA-based headquarters on Monday evening. |
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| Dale Denham, a senior vice president at ASI, addresses the more than 50 SACDV members in attendance that the group’s monthly meeting, held Tuesday night at ASI, on the topic of the proposed Physician Payments Sunshine Act. |
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| The always-informative and self-deprecating Gene Geiger, the keynote speaker at SACDV’s meeting, kept everyone riveted with his presentation on the topic of, “Virtual Business Cultivation: Using Social Networks to Grow Business.” |
Dreaming of Double-Digit Growth?
Tired of the doom and gloom financial news? Listen in to the free Webinar I’m moderating tomorrow! We’ve found some industry suppliers who have experienced double- and triple-digit growth, despite the turbulent economy. My panelists will be Fred Antonini, owner of eGrips (asi/54596), whose company grew 1,700% in one year, as well as Brett Hersh, owner of AdMints & Zagabor (asi/31516) and Rob Watson, president of MediaTree (asi/70303) — both of whom experienced 100% growth for their companies from ’07 to ’08 — and Christopher Duffy, senior vice president of marketing at Bag Makers Inc.(asi/37940), a company that grew 47% from ’07 to ’08. Join us for the Webinar tomorrow, Wednesday, June 24, from 2:00-3:00 p.m. (EST) to learn their tips for success, see how they’ve navigated pitfalls and discover how they’ve used innovation and ingenuity to generate spectacular sales in a stagnant marketplace. To listen to the Webinar held earlier today, click here.
More next week!
Cheers,
M
Filed under: Editorial, Personal
Hi Everyone!
I’ve always been a glass-half-full kind of girl, both philosophically and alcoholically. So in the midst of so much negativity — bad economy, sagging industry sales, swine flu pandemic, pending laws that can wreak havoc with the industry — I’m choosing to get my Pollyanna on and highlight the positive.
1. We’re not Iceland. I recently read an article about the economic crisis in that lovely country in the April issue of Vanity Fair magazine and came across this gem: “Alcoa, the biggest aluminum company in the country, encountered a problem peculiar to Iceland when, in 2004, it set about erecting a giant smelting plant: The so-called ‘hidden people’ — or, to put it more plainly, elves — in whom some large number of Icelanders sincerely believe. Before it could build its plant, Alcoa had to hire a firm to certify to the government that the plant site was elf-free. As one government official explained, the process of ‘certifying the non-existence of elves can take at least six months — and be very tricky.’ ” [Click here to read the Vanity Fair article about Iceland]
Elves? Really??? Lest anyone question why Iceland fell into financial ruins, it’s clearly because they’re operating under the assumption that they exist in Middle Earth. There’s no doubt that we have issues in the U.S. that require a Herculean effort to fix. What we don’t have, mercifully, is a population and a government willing to let leprechauns, fairies and the Trix rabbit control business policy.
2. Not all doctors are lemmings. Am I the only one who’s had it with the power-tripping dictators at PhRMA riding roughshod over its members? I’ve always been curious how one self-governing body can impose regulations on its members that can be most charitably described as “goofy.” I went to my doctor, a spitfire named Christine, not too long ago and asked her if — when presented with a pen, mug or notepad imprinted with the name of a drug and its logo — she’d be swayed to then write prescriptions to her patients for that drug. She looked at me as though I just offered her a bong hit. “No,” she said archly, “because, you know, I have a functioning brain.” She resents being strong-armed by “a somewhat useful, though oftentimes archaic and cranky” (Christine’s words) governing body. I don’t blame her. If anyone needs a big, logoed bag of “STFU,” it’s the ogres overseeing PhRMA.
3. New blood.This week, I celebrated my 12-year anniversary with ASI. (Tim Andrews, our president/CEO, is never far from a witty, Oscar Wilde-esque bon mot and noted that “it seems like 20 years for the rest of us”). Sometimes, I get that “been there, done that, know everyone and seen it all” weariness. Then, completely randomly, I meet someone new in the industry — someone who makes me remember why I love the people in it so much — and I just get giddy. On Wednesday, I had a 90-minute conversation with Nicole DiTrolio Standley, president of The Perfect Swag in CA (asi/293508) and a blogger in her own right (www.LaDolceSwag.com). I’ll say this as clearly as possible: I Love This Chick! She’s whip-smart, wicked funny, uber-creative and my new industry BFF. She GETS IT, and has reminded me how — when distributors are innovative, eccentric, brave, brash and love their suppliers — they truly can kick ass. Read more about Nicole in the brand-spankin’ new May issue of Advantages in the “What’s Your Story?” section.
The writer Hunter S. Thompson repeatedly said, “Crazies always recognize each other.” I am convinced this is now the basis for my friendship with Nicole — together we’ll be sugar and spice and everything vice. See you at the SAAC Show, Nicole — cocktails at the Chateau Marmont on me! ; )
4. Oh, babies! Now here’s some life-affirming, happy news: ASI vice president Dale Denham’s wife Kim just gave birth to twin girls. Woo Hoo and congratulations!!!
The babies’ names are Kyleigh Anne (7 lbs; 15 ounces) and Kira Michelle (8 lbs; 4 ounces). “Mom and babies are doing great,” Dale says.
5. Summer lovin’. Twenty-eight days from today will be the start of Memorial Day weekend, and I’ll be on the way to my beloved Avalon for the summer — reveling in the sun, cavorting with old friends and disgracing myself like a haggard rock star. Can. Not. Wait.
More next week!
Cheers!!!
— M
Filed under: ASI Shows, Editorial, Travel
Hi Everyone!
We’re just back from ASI’s second annual New York Show and it was both a success and a blast! The trade show posted strong attendance of nearly 2,800 distributors from 1,338 firms, up more than 7% from 1,247 firms last year. Education day attracted nearly 450 distributors – up about 8% from a year ago. Even more impressive because education day was held on a Sunday.
I’m a little out of my comfort zone in New York, but with the help of some friends, managed to hang out in some of the best places. For example, at the legendary Algonquin Hotel, where writer Dorothy Parker and other renowned writers traded bon mots and barbs around the notorious “vicious circle,” Shepenco’s Dan Townes and I had quite a few cocktails. A New York landmark, lounging at this hotel and it’s amazing bar — steeped in tons of local lore — was the perfect way to spend an afternoon. Had I known it existed, I would have shaken Dan down to buy me the Algonquin’s $10,000 martini — into which they plop a diamond in lieu of ice. (Click here to learn more about the famous — and infamous — writers who used to frequent the Algonquin: and here for some trivia regarding the historic establishment.)
This napkin, mystifying free from any spillage from my three Cosmo martinis, bears a famous quote from Robert Benchley, Dorothy Parker’s BFF and prodigiously talented writer for The New Yorker, Vanity Fair and Life magazines in the ’20s and ’30s.
So, without further adieu, enjoy the sights from the show!
More at the end of the week when I give a heartfelt send-off to the best show on TV, Battlestar Galactica. Get ready to get your CYL-ON, my little toasters! ; )
Cheers,
Michele
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| A throng of attendees enter the second annual ASI New York Show on opening day, this past Monday. |
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| At the famed and fabulous Del Frisco’s steak house, here I am (center) with Randee Horwitch (left), vice president of sales at Counselor Top 40 supplier Dard and my gal pal Bonni Sandy, the company’s executive vice president and the president of Dard Design. A savvy, wicked-smart cookie, Bonni’s brilliance is only exceeded by her wit. |
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| Brett Hersh, president of AdMints (left) and Sean Huban, director of sales for ePromos, enjoy a drink after the first day of the show at ASI’s “Welcome NYC” reception. |
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| Ron Ball, ASI’s vice president of supplier sales and my weapons-grade wacko work husband, raises a glass at Balthazar. Not a huge fan of New York City, my boss Rich Fairfield — ASI’s senior vice president, publisher and a native New Yorker — made it his mission to show me a side of New York I would love (trust me… that’s not such an easy thing). Knowing what a Francophile I am, he took Ron, Dard’s Bonni Sandy and Randee Horwitch and I to Balthazar on Spring Street in SoHo — a French bistro that looked (and felt) as though I was back in my beloved Paris. I drank quite a few Kir Royales (champagne with a drizzle of Chambord) and declared it my favorite place in New York. What can I say? Rich knows me well… |
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| Cliff Quicksell and I, at the Marriott Marquis bar. Cliff was one of the first people I met in the industry, about 11 years ago at an industry networking mixer. His name badge said, “Hello! My name is… Buffy.” And that is what I still call him to this day… “Buffy Quicksell.” |
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| ASI’s Executive Director of Distributor Services, Christian Brandt and one of the ASI Show’s top-drawing education facilitators, Cliff Quicksell. |
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| Star magnets Matt George (above, left) & Joe Haley took turns cozying up to Tracy Morgan, one of the stars of NBC’s hit sitcom “30 Rock.” Joe and I love “30 Rock,” due in large part to the tour de force performance by Alec Baldwin. If we had seen him, I would have coerced him to join us for cocktails, with the intent of doing naughty things. |
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| With stunning views of New York City, hundreds of guests enjoyed ASI’s hospitality at the “Top of the Rock” gala, held on the famed building’s 64th floor. With a sumptuous spread of food, top-shelf open bar and a fabulously fun band, it was the perfect night in mid-town Manhattan. |
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| (From left): Dan Townes, owner of Shelbyville Pencil/Shepenco & his wife Natalie — both of whom resemble the fabulously witty and cocktailing bon vivants Nick & Nora Charles from “The Thin Man” television series from the 1930s — shown here with industry educator extraordinaire, Cliff Quicksell. |
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| (From left): ASI’s editorial staff, in all their wacky glory, at the bar inside the Marriott Marquis in NYC: Wearables editor C.J. Mittica, Staff Writer Dave Vagnoni, Education Director & Stitches editor Nicole Rollender, Staff Writer Matt George, Senior Application Developer Samantha Tucker, Web Designer Steve Hawk, Counselor editor Andy Cohen and Managing Editor & star of The Joe Show, Joe Haley. |
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| ASI’s radio and Internet celebs at the swanky and high-class Rodeo bar, located at 375 3rd Ave. in NYC. Taking advantage of the bar’s “Recession Special” (a can of Pabst Blue Ribbon and a shot of Whiskey for $7) are Web Designer extraordinaire Steve Hawk, Staff Writer Matt George, managing editor and star of “The Joe Show” Joe Haley and Counselor editor Andy Cohen. Steve Hawk, who is a beer aficionado and brews his own award-winning beer would have rather swallowed shards of glass, I think, than PBR. |
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| As guest photographer Joe Haley said, “Check out the Oy-Veys… the toughest Jewish street gang in New York City!” From left: Counselor editor Andy Cohen, Web Designer Steve Hawk, Senior Application Developer Sam Tucker — the shiksa mascot of the group — and Wearableseditor C.J. Mittica. |
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| You have to hand it to ASI marketing rock star Jake Krolick, who always — regardless of what city we’re in — finds the most high-brow, refined establishments. This one, Rudy’s Bar & Grill, comes up under the search phrases: “dive bars” and “free hotdogs.” ASI’s cast of characters, from left to right: Dan “The Man” Brown, director of distributor services (honking Porky’s snout); Jake Krolick, marketing manager & Dionysian degenerate; Mike Landis, distributor services account executive; Porky, the other white meat; Shannon Blaszczyk, account executive, catalog sales; and Chris Glowacki, account executive, supplier Internet sales and recipient of ASI’s prestigious Rising Star Employee of the Year Award. |
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| (From left): Ross Silverstein, iPROMOTEu’s director of marketing Linda Forsvall, and ASI’s senior vice president Dan O’Hallaran enjoy the “Rat Pack”-style atmosphere of the Carnegie Cigar and Scotch Bar in New York City. |
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| IPromoteU’s Ross Silverstein and my new favorite gal pal Sheila Johnshoy, director of promotional products for the Deluxe Corp. What a pair… For those of you who know Ross, he’s a pistol; Sheila is as whip-smart as she is fun! |
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| (From left): Ross Silverstein, CEO of Counselor Top 40 distributor iPROMOTEu; Glen Carrigan, president of Counselor Top 40 distributor EmbroidMe (Canada)/Plan Ahead Events Canada; and Tipton Shonkwiler, brand director for EmbroidMe/Plan Ahead Events relax after the show at the Carnegie Cigar & Scotch bar for an exclusive event hosted by ASI executive director of distributor services, Christian Brandt. |
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| The lovely and lively Missy Kilpatrick, vice president of Castelli, and my old pal Michael Bistocchi, vice president of CleggPromo, party like rock stars at the ASI Show gala at the Top of the Rock. |
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| In full view of the patrons at Rudy’s Bar & Grill on 9th Ave. between 44th & 45th Streets, this fine young gentleman leans against this upstanding young lady for some late-night support. Let it never be said that the City that Never Sleeps isn’t one super-duper friendly town! |
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| Karyn Coates, ASI’s executive director of E-Media & Member Benefits, meets Anthony Geary, a.k.a. “Luke Spencer” — a super-celeb on ABC’s legendary soap opera “General Hospital.” At the hotel where we all stayed in NYC, the Marriott Marquis, there was a party being held for ABC’s soaps. Karyn, being all super-stealthy, managed to slip into the party and sidled up to some of her favorite stars. We just want to know, Karyn, where was that hottie guy who plays Nikolas Cassadine? He would have had us in a lather… ; ) |
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| Here’s ‘Lil Joe Haley, ASI’s managing editor and star of “The Joe Show,” posing with Cameron Mathison — who stands 6’ 1″ — and is a star of the ABC soap opera “All My Children” and was on season five of “Dancing with the Stars.” Our colleague Karyn Coates, executive director of ASI’s E-Media and Member Benefits, apparently squealed like a teenybopper when she saw the soap star… though, sadly, not “The Joe Show” star… ; ) |
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| ASI’s Brandon “B-Rabbit” Miller (above) and Steve Cattau, both distributor services account executives, go down for the count on the bus ride back to Trevose after a high-energy, non-stop ASI NYC Show. |
Wednesday
January 28, 2009
Filed under: Editorial, Travel
Hi Everyone!
I just returned from another fabulous PPPC Toronto Show, the association’s annual convention and trade event. As usual, our friends to the North do an amazing job with their show. With informative education sessions, fun special events and an always-well attended show, this event is one that’s consistently good. Though the industry may be small to compared to the U.S. (Canada’s estimated annual sales hover around $3 billion; Promogram announced last week that the U.S. market is on track to report $20 billion in sales for 2008), it is a vibrant and sophisticated market.
For example, there is a lot of multicultural and ethnic diversity in the Canadian market, which adds various and layered perspectives and creativity. Also, just having returned from the PSI Dusseldorf Show, it struck me that the PPPC Show is more like that one — the booths are designed for consultative meetings with distributors, and distributors come into exhibiutors’ booth with specific promotional campaigns for their clients in mind. Also, this is one of the few shows I attend that is always still crowded in the afternoon on the last day of the show — attendees are very loyal to this event.
“This week’s PPPC show and strong attendance was a good indication that distributors are forging ahead with business as usual in what will be a challenging start to the year,” says Marc Giroux, vice president of sales for Spector and Co., one of Canada’s most prominent suppliers. “It was really reassuring to see our customers getting past the ‘gloom and doom’ talk of the economy and sharing their strategies to double their marketing efforts, be even more creative and working hard to provide solutions to meet the needs of budget conscious end-users.”
At PPPC’s “Go for the Gold” Image Awards recognizing the best distributor campaigns and the top three suppliers – as voted on by distributors – in the Canadian marketplace, Leed’s Canada took the top Gold prize, followed by second-place Silver winner Debco and ESP Wholesale garnering the third-place Bronze award.
Toronto itself is one of the great, cosmopolitan metropolitan areas to which I get to travel. Yes, it’s cold, but Philly isn’t exactly balmy this time of year either. I only had one “issue” (if you know me, you know there’s always an issue… ): Despite the fact that it’s only a 90 minute flight from Philly to Toronto, and despite the fact that I have “Preferred” status on USAir, the airline lost my luggage for 24 hours. Consequently, I had to attend PPPC’s “Spring Break” networking event in the jeans and snow boots in which I traveled (again, if you me, being without my fancy clothes and stilettos is like having my vital organs removed with a shrimp fork). And, because I packed my fur coat, I had to walk around in a heavy, long white robe the Hilton graciously lent me — like a wandering patient let loose from the mental facility. Other than that, however, the trip was a blast — as evidenced by the photos below.
More next week when I talk about a feature I wrote in the upcoming February issue of Counselor, titled “The Fall & Rise of Sweda,” and what went on behind the scenes. Those guys rock!
Cheers!
— M
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| (From left): The perpetually chipper Jay Ostrow, ASI’s director of distributor services for Canada, the vivacious Meghan Bogarde, an account rep in ASI’s Distributor Membership department, and D.J. Jungling, from ASI Computer Systems at the Hilton bar in Toronto. D.J. once led a group of funny rummies on an Advantages road show across the border from San Diego into Tijuana for a tequila pilgrimage. Can’t tell you how sorry I am I missed that! |
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| D.J.’s lovely wife Dawn, schmoozing with ASI’s senior vice president Dale Denham. As I’ve said before, at every show, I always spend time with one person who turns out to be a complete revelation to me. On this trip, it was Dale, hand’s down. He tells me that if he were an animal, he’d be an eagle, soaring and majestic. So to him I say, “CA-CAW.” (I incidentally, would be a bear — is there anything more glorious than five months of sleeping?) |
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| Dale and I attended PPPC’s “Spring Break” beach party, which drew quite the crowd and was a blast. |
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| Here are my pals Harry Fotopoulous from Custom HBC Corp. and Melissa Jillett. Mel left the industry last year to pursue another opportunity, but misses the fun and friends in this industry and is dying to come back. I hope she does — we miss her! |
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| Here’s Dale (left), with Michael Woody (third from left) and some friends. Michael is a past recipient of Counselor‘s International Person of the Year award and was at the PPPC show facilitating an education session on the topic of “The Future of Our Industry Structure,” which focused on how technology and globalization are impacting the industry. |
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| Dale “Moondoggie” Denham attempts to hang ten on a mechanical surfboard. If these photos came with soundtrack music, it would be “Wipeout.” ; ) |
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| The calypso-style band had everyone dancing… And lest you doubt the level of fun, there was, indeed, a conga line. |
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| Dale, sadist that he is, insisted that I pose in the beach hammock at the party. The only problem? I fell out, wearing a lei no less, with all the grace of a wounded wildebeest. Dale was laughing so hard as he took this photo, he let me lay there like a turtle on my back… |
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| Donald O’Hara, (shown here on the right with Dale), PPPC’s new president, was a gracious host. He is certainly a welcome addition to the association. |
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| One of the many great giveaways PPPC had at their Spring Break beach party was this towel, which Dale hilariously described as “Sham Wow!” |
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| Paul Bellantone, PPAI’s executive vice president, and I in the Hilton bar. Paul, one of my favorite people at PPAI, had just returned from another successful Las Vegas show. He, like myself, is on the traveling show circuit. ; ) |
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| ASI senior vice president Dale Denham (second from left) and ASI’s director of distributor services for Canada, Jay Ostrow, selflessly offered to have their photos taken with these two girls, obviously wallflowers in need of warm clothing. Kidding! In fact, these two very cool chicas were Playboy bunnies resting their tails and warming up at the Hilton bar. |
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| I told you that ASI distributor sales rep Meghan Bogarde was vivacious and these photos are evidence of that. Relatively new to ASI, she fits in perfectly with her easy-going nature, fun personality and whip-smart banter. She also, by the way, speaks fluent French… Tres magnifique! |
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| Dale and ASI Canada vice president Fred Oesen, one half (along with his fabulous wife Leslie) of Canada’s bon vivant couple. Freddy is one of my favorites and is definitely a celebutante in the Canadian market. It seems as though everybody in Canada has a “Freddy story” and one is more hilarious than the next. Freddy loves his scotch like I love my Grey Goose… ; ) |
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| On Sunday night, I went out with my pals from Counselor Top 40 supplier Sweda. I just wrote a profile on the company for the upcoming February issue of Counselor, so be sure to check it out next week. Here, veteran sales rep Paige Millard (is there anyone who doesn’t know Paige?) and new vice president of sales Suzie Gunsauls enjoy a night out on the Toronto town. |
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| Scott Pearson (left), Sweda’s vice president of product development and the man with the most infectious laugh ever, and Jim Hagan, Sweda’s president. These guys are so awesome, so fun and so genuine, I just think the world of them. |
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Oh, let me count the ways I adore Jim Hagan, Sweda’s president:
1. A true Irishman, he likes his beer dark and his shots strong.
2. He’s one of those people that the more you spend time with him, the more you like and trust him.
3. He plays hard, but works even harder. He has, as Winston Churchill once said, “all the virtues I like and all the vices I admire…”
4. His team is almost rabidly devoted to him, which speaks volumes to me about what kind of leader — and person — he is.
5. He has seen me at my most rock-star degenerate, and hasn’t fled for cover in a bunker. ; ) |
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| Sweda’s Scott Pearson, Jim Hagan and one of my favorite wild chicas, Shauna Feldman, a sales rep with the Quebec-based distributorship Hannah Promotions. Shauna was on Counselor‘s in augural Hot List in the August issue and she lives up to it! Rock on, Girlfriend! |
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| Sweda’s Paige Millard, standing at about 6′ 5″ tall, juxtaposed with the petite, though formidable, Shauna Feldman. |
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| The annual PPPC convention and trade event was well-attended and exhibitors were thrilled with the quality of distributors who came. |
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| Marc Giroux, vice president of sales for Spector and Co., one of Canada’s largest and most respected suppliers, poses in front of their fabulous booth. This booth, more than any other, reminded me of the booths in Europe at the PSI Show — lots of space for clients to come in, sit, and meet with their reps to discuss projects. Spector also gave out Good Humor ice cream to its booth visitors. |
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| Sweda’s trade show manager and industry veteran Paige Millard braved the Toronto snow and freezing temperatures yesterday to pose with a statue of one of his heroes, Winston Churchill. “I ventured out in the snow storm, and this statue was across the street in the park,” Paige says. “My dad is my real hero, but I liked the quote on the statue and am using it throughout my day today to inspire all around me.” |
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Wednesday
December 10, 2008
Filed under: Editorial, Fun, Personal
Hi Everyone —
As we’re in the midst of the holiday season and the year’s almost finished, I’m going to take a page out of Oprah’s book and devote some time to a sampling of the coolest items that wowed me this year and made me swoon — both from in and outside the industry. Unfortunately, unlike Oprah, I won’t be giving away any cars, houses or bras.
So here, without further ado, are my favorite things (note that “raindrops on roses and whiskers on kittens” didn’t make the cut… ; ) ).
More next week and cheers!
— M
PS: If there were any wow-worthy products that you found this year, post them below — I’d love to see them!
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If I was giving out an award for “Most Creative Ad Specialty of 2008,” this would be a lock because it ROCKS. On one side of the plastic card there are perforated guitar picks that can be imprinted with any custom design or logo; the back has room for your name, phone number and e-mail address. How’s that for the coolest businesscard EVER?
Available from Pikcard; (800) 596-7074 (ext. 303); www.pikcard.com |
I love that this photo keychain wallet is small enough to be unobtrusive but dainty enough to be cute. As I don’t have children (something that causes scores of people to cheer) I could put a photo of each of my kittens — Monkey and Mouse — in these heart-shaped photo slots. Well, if not for the fact that my editorial colleague Joe Haley, the star of The Joe Show, staunchly maintains that I’m only six months away from being a full-blown Crazy Cat Lady, “dressing them up in doll clothes and having weirdo little tea parties.”
Available from Express Pens (asi/53411); www.expresspens.com |
I can talk the ears off corn, but for some people, making conversation — especially at a networking event where you don’t know anyone — is the equivalent of gargling with shards of glass. These cards, though, make it easy. They ask personal questions (“What movie made you laugh until you cried?” My answer: The Birdcage), business questions (“What would you like to add to your job description?” My answer: Maintain a consistent napping schedule), and even custom questions that can be created for your company, which are sure to get people talking.
Available from Custom Topics (404) 815-0272; www.customtopics.net |
The excessive bling surrounding this travel mug just screams “diva,” which is exactly what this diva does when she doesn’t get her way. I love that you could be drinking your favorite beverage and simultaneously check to make sure that your lipstick isn’t smeared like a demonic, crazy clown.
Available from Berney-Karp Inc. (asi/40261); www.ceramic-source.com |
From Selco’s “Hard Core” line of edgy, street-inspired timepieces, the “Flaming Ice” is just so rock star cool. Using three-dimensional casting, authentic mother-of-pearl, Swarovski crystals, diamonds and white steel, this wearable work of art is signed and serialized by the artist, Steve Soffa.
Available from Selco (asi/86230); www.selcotime.com |
From the company I’ve adored — for a multitude of reasons — since I first started in the industry, this combination iPod docking/charging station, mini-stereo, AM/FM radio and alarm clock works with all iPods (including iPhones) and some MP3 players. The alarm clock features snooze/sleep functions (which those who embrace sloth as I do just love…), three alarm settings and a detachable remote control that operates the snooze function and iPod/MP3 player.
Available from Leed’s (asi/66887); www.leedsworld.com |
I have a lot of fun toys in my office, which attracts co-workers to come in and play — they compare it to “Wonkaville” or Fantasy Land. This unique note holder just adds to the mix.
Available from PromoBiz (asi/79903); www.promobizusa.com |
Oh, let me count the ways I love Lexon, a Paris-based industry supplier. Quite simply, its products are so beautifully designed they make me want to weep. I learned about Lexon years ago, when I traveled to Paris in 2000 with some Norwood friends to see the debut of Lexon’s new line and to be there when its iconic “Tykho” rubber radio (shown here) — which had just scored the cover of Time magazine’s “Design” issue — was inducted into the Louvre as one of the “Best Designed Products of the 20th Century.” Since then, when I see Lexon’s items at the PSI shows in Dusseldorf or Paris, I make a beeline to the booth, find the company’s impossibly-charming owner, Rene Adda, and worship at the altar of his breathtakingly-designed offerings. As I consider every one of their items to be an objet d’art, just check out their swanky Web site, www.lexon-design.com, and prepare to be wowed. |
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I am a huge fan of Swarovski’s jewelry line and consequently love any product that uses its crystals as embellishments. Here are two: a delicate jeweled box covered in crystals and a singular sparkler discreetly placed in one of the most stylish pens I’ve ever coveted.
Available from Logomark (asi/67866); www.logomark.com |
This just brings me back to the days of frivolous fun, when all it took was Sea Monkeys, pet rocks and invisible dogs to make me giggle with delight. Will this Magic 8 ball, which can be fully custom imprinted on its surface, amuse the frak out of anyone who receives it? “The outlook is good… .”
Available from Prime Line (asi/79530); www.primeline.com |
As the joke goes here in the editorial department, my partying has taken such a toll on my looks (so says my mother, Judge Judye) that I have to spackle on my make-up with a putty knife. This fashion-forward cosmetics and toiletries bag is large enough for all my smoke-and-mirrors tricks of the trade. Just avoid looking at me in direct sunlight…
Available from Gemline (asi/56070); www.gemline.com |
If you know me, you know that I’d rather have my spleen removed with a soup spoon than deal with math on any level. This Hydraulic calculator has such a whimsical bubbly shape that it numbs the pain of interacting with numbers for me. It features a calendar, month, time, time zone display, world time for 16 cities and two alarms, a robotic “open” slide and comes in metallic blue (my favorite) and silver.
Available from Dard Products Inc. (asi/48500); www.tagmaster.net |
One of the (many) banes of my existence is how my jewelry — especially my necklaces — gets tangled together. This sleek and sexy jewelry stand is the perfect, unique remedy.
Available from Steel Threads (asi/89475); www.steelthreads.com |
This handy pill carousel is the perfect item for those near and dear to me here at ASI who have to deal with my antics, listen to the nonsense that flies out of my mouth on a daily basis, and self-medicate with Advil (or stronger) because of it. This list of long-suffering souls includes, but is not limited to: Every member of the editorial department, but especially Joe Haley, Andy Cohen and Melinda Ligos; in-house tech geek Jeremy Young; senior Web developer Samantha Tucker (the saint who posts these voluminous blog manifestos for me), COO Vince Bucolo; senior vice president Rich Fairfield; and last but certainly not least, president/CEO Tim Andrews. Help ease their pain with this bright white pill case with a translucent blue lid and seven compartments to hold a week’s worth of medications. The wheel rotates at the push of a button and there’s a combination lock to discourage sharing.
Available from Sweda (asi/90305); www.swedausa.com |
When I saw this, I thought, “that is just one of the most unique ideas, even if it’s something I wouldn’t use.” Why wouldn’t I? Because I’m more of a soaking-in-a-hot-bubble-bath kind of girl. This item is ideal for local governments, hotels, eco-groups, water companies or anyone touting the conservation of natural resources through limiting one’s shower to five minutes.
Available from All-In-One (asi/34256); www.allinoneline.com |
Want to bring the bling? Do it in over-the-top style with this rhinestone-studded dogtag, shown here in a Sex and the City design. My crazy chica pal Julie Ditchik (that’s “Jules” to you and me…) gave this to me at the SAAC Show in Long Beach this past August and I cherish it!
Available from Pinnacle Designs (asi/78140); www.pinnacledesigns.com |
And now, some items for the degenerate in us all (or at least the people to whom I gravitate). When the economy goes bad, sin is in, my little heathens — though in Michele World, it always has a place of honor. Here then, are some gift suggestions for those of us who know the special pleasures of being bad… ; )
In case you didn’t know it, music begins and ends with the Rolling Stones in my book. I stand in awe of Mick’s ability — in his mid-60s — to strut around the stage like a chicken in little leather pants singing lyrics like “I used to be your rooster, now I’m just your c**k” and truly believe that miracles do exist, if for no other reason than the fact that Keith — looking remarkably simian, like he’s de-evolving — abides. Throw my love of The Stones together with my love of wine and you have quite the potent combination for revelry and mayhem. This company’s offering of Rolling Stones wine, available in many different types (Chardonnay, Pinot, etc.), all feature the notorious tongue and lips logo that was first introduced on the band’s classic 1971 album “Sticky Fingers” — the one whose cover had a photo of pants with a real zipper that actually unzipped at the crotch and that was the first album I bought, at the age of 13, much to my mother’s profound horror. The Classic Tongue “brand” perfectly captures the unabashed hedonism of the World’s Greatest Rock ‘N Roll Band.
Available from Celebration Cellars (asi/44366); www.celebrationcellars.com |
And speaking of The Stones, one of my favorite songs from the Glimmer Twins is their ode to “Mother’s Little Helpers.” This whimsical “Quaaludes” cookie jar is from the hip and haute housewares designer Jonathan Adler, often featured in Vogue and a judge on Bravo TV’s “Top Design.” His tongue-in-cheek stance is to embrace excess with one of his candid canisters — perfect as gifts for all your wicked friends and favorite psychopharmacologists. Offered in black & white and powder blue & chocolate stripes (the version that currently sits in my office), this comes in other hilarious variations (“Downers,” “Uppers,” “Dolls”) and is ideal for when you’re beyond denial and want to stash in style.
Available from Jonathan Adler: www.jonathanadler.com |
As the saying goes, one person’s virtue is another person’s vice. However, thanks to Captain Buzzkill — Pope Gregory I — we’re all saddled with perpetual guilt surrounding the Seven Deadly Sins: Lust, Gluttony, Greed, Sloth, Wrath, Envy and Pride. Now, while I’m sure I commit each of these on a daily basis, I’d like to take a moment to give a special shout-out to the one I hold near and dear to my heart: Sloth. If I’m riding the Highway to Hell, I’d like it to be because of my prodigious laziness. And though the sins remind me of that supremely creepy Brad Pitt/Morgan Freeman/Kevin Spacey movie Seven (guest-starring Gwyneth Paltrow’s boxed head), I still crave this “Seven Deadly Sins” gift set from D.L. & Co. Lighting the candles would be like paying homage to my Id.
Available from Gift Genius www.giftgenius.com |
Wednesday
November 12, 2008
Filed under: Editorial, Travel
Hi Everyone —
Having just returned from the amazing Breakers in Palm Beach Florida (click here to see a link of my pal Joe Haley, star of The Joe Show, giving a tour of the property) where ASI held its second annual Power Summit, I can tell you it was not only a fabulously fun time, but one that was incredibly informative as well. Yes, of course there were lots of networking events like golf, tennis, cocktail parties and festive dinners, but the education seminars (click here to see the event’s agenda) definitely took center stage as the over 200 industry professionals in attendance expressed their concerns over the economy and how it will affect our industry in 2009. Heather DiPrato, ASI’s vice president of distributor sales, and I moderated a breakout session discussion titled “Outlook for 2009.” In it were 32 owners and executives from the Counselor Top 40 suppliers and distributors, and here are some of the most telling responses, determined by a show of hands, to questions Heather posed as I was taking notes:
1. How do you anticipate that your company’s sales will end up in 2008?
Up 0-9%: 2
Up 10% or more: None
Down 0-5%: 21
Down 10% or more: 7
*Two people did not respond
2. What are your sales projections for 2009?
Up 0-9%: 1
Up 10% or more: None
Down 0-5%: 17
Down 5-10%: 14
Down more than 10%: None
3. When do you foresee solid industry growth again?
Anytime in 2009? 4
In 2010? 16
In 2011? 10
In 2012? 2
That said, people are being very strategic and savvy in how they allocate their resources. In the panel I moderated on Monday morning (“Why Marketing Matters: Secrets to Building Buzz”), my panelists (David Nicholson, president of Counselor Top 40 supplier Leed’s, Ross Silverstein, owner of Counselor Top 40 distributor iPROMOTEu, Tom Riordan, CEO of Maple Ridge Farms and Danny Rosin, co-owner of distributor BrandFuel) all said they would not be reducing their marketing efforts (and, in fact, may be increasing them), despite the economy. The reason, as David said, was to spend more on marketing as a competitive strategy to gain market share. Danny, who — with his partner Robert Fiveash — has used online marketing with great success to grow their business, pointed out that there is no cost involved with posting promotional videos on such sites as YouTube to generate buzz for your company (click here to see some hilarious videos BrandFuel has done).
But I think the most illuminating portion of the event was when Melinda Ligos, ASI’s editor-in-chief, announced the results of our exclusive Advertising Specialties Impressions Study, which is a cost analysis of promotional products versus other advertising media. Talk about eye-opening! While we all know how powerful and impactful ad specialties are, these survey results (click here to download a PDF of the survey) really make the case for them being the marketing medium of choice. The one point that blew me away? The average cost per impression (CPI) of an ad specialty item is $0.004! Bags, apparel, writing instruments and desk accessories all rank high on the list of the number of impressions per month.
And now, lest you think it was ALL business at the Power Summit, here’s a sampling of photos (which in some cases could be called “evidence”) from the event. Incidentally, at every industry function I attend, I try to meet five new people. My favorites from the Power Summit?
* Joyce Johnson-Miller, co-founder of Relativity Capital LLC and chairwoman of the board for Counselor Top 40 supplier Norwood. She is as whip-smart as she is hilarious and gregarious. LOVE her!
* Danny Rosin and Robert Fiveash, co-founders of North Carolina-based BrandFuel (one of ASI’s “Fastest Growing Distributorships”). Not only are they wickedly funny and creative, their partying is on an epic, Dionysian level. Rock on, boys.
* Barry Deutsch, vice president of the number one distributor on Counselor’s Top 40 list, BDA. Oh my, where to begin… Not only was my conversation with him about the state — and future — of the industry one of the best I’ve had in a long time, his love and affection for Grey Goose rivals mine. If he wasn’t already engaged, I’d propose.
* And last, but certainly not least, I have a new favorite ASI colleague, Colin Graf. Colin has been with ASI for almost two years and is one of our mah-velous marketing managers. But, because he’s pretty low-key and all stealthy with his partying (and because, let’s face it, I’m self-absorbed and tend to suck the oxygen out of a room when I’m in it) we’ve never really hung out. Not anymore… Colin, my friend, due directly to your scintillating personality at the Power Summit, you and I will be reveling at future events. In the words of one of my favorites, the legendary writer Hunter S. Thompson: “Crazies always find each other.” ; )
Enjoy the photos and more next week!
Cheers!
— M
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| Ellen and Tom Vann, owner of Target Graphics, on their first night at the Breakers. They also celebrated their 10th wedding anniversary, so congratulations to them! |
Industry celebs Brandon Mackay and Charley Johnson from SnugZ are number 38 on this year’s Counselor Power 50 list. (To see the complete “Power 50 list,” click here….) |
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| My pal Tim O’Boyle (aka “Ringo”), left, vice president of sales for JournalBooks (ASI’s “Supplier of the Year” for 2008 as voted on by distributors) and the always-charming Kris Robinson, vice president of marketing for Counselor Top 40 distributor PromoShop. |
A new pal, Keith Simon, vice president of sales for Media Tree, prepares to down a shot of Sambuca with his fingers on fire. For the record, Keith was not the only one to engage in this activity: At the urging of PromoShop’s Kris Robinson (always the instigator!), there were five of us (and yes, I was one of them) who dipped our fingers in the licorice liqueur, lit them on fire, raised them over our heads and declared ourselves to be the “Statues of Liberty.” Being with Kris, I’m always reminded of the famous line uttered by Lady Cardine Lamb about the prodigious partier Lord Byron: “He’s mad, bad and dangerous to know.” Kisses, Kris! ; ) |
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| Fred Parker, president of North Carolina-based Bluegrass Promotions, and I have been friends for more than 10 years. In that time, Fred has always stayed just as fun and maintained his youthful verve. It is only a matter of time before I, on the other hand, begin looking “flamboyantly haggard” — like Endorra from Bewitched. |
Industry luminaries Tad Webster, vice president of CounselorTop 40 distributor PromoShop with Fran “The Man” Ford, an industry consultant and partner in Vaquero Meat and Provisions. |
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| (From left): Ira Neaman, owner of Counselor Top 40 supplier Vantage, Barry Deutsch, executive vice president of Counselor Top 40 distributor BDA and JournalBooks’ Tim O’Boyle with me on Sunday night. Few things make me as happy as having my favorite fun boys sit with me at dinner! |
My gal pal Bonni Shevin-Sandy, executive vice presence of CounselorTop 40 supplier Dard and a member of this year’s Power 50 list, at dinner on Monday night. Bonni is my go-to chica on the topics of product safety and internationalism — my girl knows her stuff! |
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| Adding to the industry’s “glam factor” are Dard’s Nadia George (left) and my BFF Bonni Sandy — they’re definitely two of the industry’s pretty people! |
Dard’s Nadia George, shown here with, Craig Calloway, the CEO of Counselor Top 40 distributor eComapnyStore. Craig is #19 on this year’s Power 50 list, which is beyond impressive because it’s his first appearance on the list. Way to go, Craig! |
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| The face that launched a thousand shirtless bar dances… BrandFuel’s Robert Fiveash was one of the straws that stirred the cocktail of mayhem on Monday night, along with my beloved Dan Townes from Shepenco, BrandFuel’s Danny Rosin, my pals Jakey Krolick and Colin Graf from ASI’s marketing department. Stories of Robert and Dan dancing on the bar at an off-site, undisclosed location percolated through the Power Summit on Tuesday morning. Many (myself included) were envious that we missed what sounded like a rollicking good time. |
(From left): PromoShop’s Tad Webster and Kris Robinson, along with Chuck Fandos, president of Gateway/CDI and Memo Kahan, my Patron Saint of Patrone and the owner of PromoShop. When this group gets together, the good times roll so hard and fast the Earth shifts off its axis. |
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| Shepenco’s Dan Townes (#41 on this year’s Power 50 list), Fields Manufacturing’s Matt Bertram, ASI editor-in-chief Melinda Ligos and Dave Regan from Counselor Top 40 distributor The Vernon Co. enjoy some quiet time after the dinner on Monday night when Counselor’s Power 50 list was announced. |
Counselor managing editor, star of The Joe Show, one of my “work husbands” (though he perpetually wants a divorce), Joe Haley (right), with Target Graphics’ Tom Vann, one of Joe’s industry BFFs. |
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| Oh, let me count the ways how I love Chuck Fandos, president of Counselor Top 40 distributor Gateway/CDI and a newcomer to this year’s Power 50 list at number 32. Chuck called me not too long ago, and lamented the fact that he was lacking a “nickname from Michele Bell.” Consequently, he is henceforth known as “Chuckles” or “MotherChucker,” depending on the sassiness of my mood. ; ) |
ASI’s senior vice president Dale Denham, looking visibly nervous that I’m that close to him with a camera, on Sunday afternoon in the Mediterranean courtyard at the Breakers. Dale’s birthday was on Monday so we wish him a belated Happy Birthday! |
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| During one of Joe Haley’s impromptu “talk show” videos (which we immediately destroy afterwards), he interviews ASI’s Dan Dienna (far left), Colin Graf and Gene Rahill (to my right). With the level of discourse among this group, the answer to the question “Are You Smarter than a 5th Grader?” would be a resounding and emphatic “No.” ; ) |
Because we were in Palm Beach, FL for ASI’s second annual Power Summit, the other senior editors and I hosted this week’s ASI Radio show live from The Breakers (in Kathy Huston’s room, no less). From the left, here are Joe Haley, Andy Cohen, Kathy and Melinda Ligos showing just how close they really are. My favorite part of this photo? The expressions on Joe’s and Andy’s faces that say, “this is amusing, though profoundly unnerving.” |
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| ASI’s marketing maverick Jake Krolick has the singular talent of either looking like a rock star (left) or a depraved loony (above) in every photo I take of him. |
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| ASI president and CEO Tim Andrews, shown here with ASI’s marketing manager Jake Krolick. At one point during dinner, Tim asked everyone at the table what would be the one karaoke song we’d each sing. Before I could answer, he looked at me and said, “Michele, you’re Cher and you’d be singing ‘Gypsies, Tramps and Thieves.’ ” I, of course, take that as the ultimate compliment. ; ) |
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| Because we broadcast the ASI Radio show from Kathy Huston’s hotel room, we had to make due with wacky accommodations. Here, ASI managing editor Joe Haley buffers the luggage rack he’s sitting on with Kathy’s pillow. |
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| (From left): ASI editor-in-chief Melinda Ligos, managing editor Joe Haley, senior vice president and publisher Rich Fairfield and Advantages editor Kathy Huston at dinner on our first night at the Breakers. |
ASI’s Joe Haley (left) and Dan Dienna, two grown men who make each other giggle like 12-year-old girls. |
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| ASI’s senior vice president and publisher Rich Fairfield and ASI’s senior vice president of marketing, Susanne Curry, at a wickedly wacky event hosted by company president and CEO Tim Andrews for ASI staffers who worked the Power Summit, on Saturday evening. |
Colin Graf, my new favorite character at ASI (center), with Dan Dienna, ASI’s Supplier Internet Sales Manager and our marketing department’s Heather Roberts. ASI’s marketing team is the best I’ve ever worked with and really did a spectacular job working behind the scenes to put the Power Summit together. |
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| ASI’s trade show manager Amber May, our super-special event planner who we’ll call Captain Fabulous (triple-snaps to you for a first-class job, Babycakes!) and Jakey Krolick (again, with the bad boy/rock star face) enjoying some downtime before the start of the Summit. |
(From left): Joanne Lynch, ASI’s director of education, Chicago-based Hilary Dolphin, who works with the ASI Show team and my colleague Kathy Huston, the “editrix” of Advantages. Kathy’s office is next to mine, and when we both cackle loudly in sync, the windows shatter (and grown men cry) at ASI. |
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| Two of my favorite editorial colleagues, Joe Haley and Kathy Huston. And yes, Joe Haley is as loud as his shirt. |
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Filed under: Editorial, Personal
Hi Everyone!
First, I’d like to thank ASI managing editor Joan Chaykin for contributing to my blog with her coverage from the AdvantagesRoadshow through Southern California two weeks ago. It was a smart move for the Powers That Be here at ASI to send Joan instead of me — Tijuana is dangerously close to San Diego (one of the show’s stops) and the potential for mayhem involved with me crossing the border into the Tequila hot zone causes the phrase “International Incident” to leap to mind.
Second, I’m sure you — like me — have been riveted by the daily “breaking news” stories about the economic crisis. The difference is, you probably understand it better than I do, as the depth of what I know about finance could fit into a shot glass. Math (and, by default, economics and finance) was never my strong suit. When I took the college SATs, my verbal scores were off the charts; by contrast, my math scores were so bad that my high school guidance counselor called my mother, Judge Judye (she doesn’t wear a robe or have a gavel, but she is judgemental… ; ) ), expressing concern that I was mentally deficient.
Consequently, when circumstances like the housing debacle, the stock market’s recent nausea-inducing wild ride (“Wall Street’s worst week ever,” financial analysts wailed) and the credit crunch happen in unison, I get that it’s the biggest financial nightmare scenario of our time. What I don’t often get is the whys, the hows, and what it means for consumers and businesses. But thank God, like FDR, I have my own brain trust of industry finance wonks who patiently guide me through the mire. Michael Bernstein, Counselor Top 40 supplier Polyconcept North America’s CEO, is the Annie Sullivan to my Helen Keller when it comes to economics; Jonathan Isaacson, owner of Counselor Top 40 supplier Gemline, has been taking my daily calls, helping me understand the continuously shifting financial landscape in a way that I get (“If Congress doesn’t sign the bailout plan, Michele, head to the nearest bunker and stock up on your Grey Goose because it’s going to get ugly…”); and Craig Nadel, president of Counselor Top 40 distributor Jack Nadel Int’l., who reads Warren Buffet’s shareholder report just for fun and used to schedule his vacations so he could attend Berkshire Hathaway’s shareholder meetings in Omaha. Craig definitely has a man-crush on Warren Buffet… (“But did you read the shareholder report I sent you?,” he’ll ask me. “He’s so funny and gosh, just smart as a whip!”). Between the three of them, it’s like having my own elite advisory board to the Fed.
Michael, Jonathan and Craig all share the same outlook for the economy and the ad specialty industry: If your company’s sales are flat right now, then you’re doing pretty damn good. The fourth quarter is going to be tough, and next year is going to be a rough ride for both the economy and the industry. The National Small Business Association reports that 67% of small-business owners surveyed in August said they’ve been impacted by the credit crunch, and 63% said they’ve been hit by worsening credit card terms. In the upcoming November issue of Counselor, my colleague Andy Cohen (he’s our in-house go-to guy for all financial issues and knows his stuff), the magazine’s editor, tackles these topics in a feature article that offers options, strategies and some surprisingly optimistic views from a few of the industry’s best and brightest on how to shore up your business. Andy also points to some positive economic indicators that show there are areas where things may be looking up.
Jonathan Isaacson, during one of his tutorials with me last week, made a great observation: “Relief isn’t going to come quickly,” he said. “It took a while for us to get here, and it will take a while for us to get out. However, I’m assuming this economic crisis will end at some point. So while I do think it’s likely we will be in a recession, companies may decide to market their way out of it to get new business and increase sales. This industry would benefit from that and be up again. Once companies feel comfortable that there is an end in sight, the situation will ease and spending will increase.”
For me, I agree with Jonathan’s assessment — it’ll be rough, but we’ll get through it — and will continue to have a glass-half-full outlook. Possibly because the glass is always half-full of vodka.
More later this week!
Cheers!
— Michele
PS: Thanks to all of you who offered names for my two kittens — your suggestions were funny, fabulous and just cracked me up. The kittens are no longer nameless: The male is “Monkey” and the female is “Mouse” (she’s really tiny and she squeaks instead of meowing!). I did notice and appreciate, however, the preponderance of suggestions that I name them after brands of liquor and shoes… ; )
Filed under: Editorial, Fun, Personal
Hi Everyone!
Hope you’re having fun and getting ready for the last party of the summer!
I recently received my September issue of Vogue, and — at a voluminous 798 pages (seriously) — it made my wrist throb as I read it for 20 minutes while sitting on the beach last weekend. It actually hurt to hold the magazine. I should point out that the fall issue is traditionally one of Vogue‘s biggest, but good Lord — the Editor’s Letter (a mainstay at the beginning of every magazine) doesn’t appear until page 312! The advertisers paying a small fortune to appear in the first 311 pages got me thinking. Yes, we’re in a down economy, but clearly there’s still a market for products that make us feel good. Maybe it’s because we’re stuck in such an economic maelstrom. I read an article in the “Money” section of USAToday last week that noted “sin” items — liquor, cigarettes, etc. (or, as I call them, “NECESSITIES”) always surge in a bad economy because people want an escape from dour news.
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