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Tuesday
February 16, 2010 Screwed By Lloyd Dobler…Hi Everyone! I hope you’re all having a cheery and festive February and aren’t buried in the remains of The Blizzard of 2010 like us icicles on the East Coast. Itchy to get out of the house, I met my friend Meg — who, as we met on the first day of first grade, is my oldest friend — for lunch the other day. She brought her 12-year-old daughter and let me tell you: This girly girl was decked out from head to toe in everything Robert Pattinson — the mopey guy from the Twilight movies who looks like he needs a bath and a B-12 shot. She had a T-shirt, a button, a book bag and a hat, all adorned with his pasty face. Why? Valentine’s Day was approaching and she was expressing her adoration of sullen Edward Cullen. Of course, I let loose with a tirade. “Where was all that stuff when we were young?” I asked her mother. Where was the gear logoed with the fine visage of Jake Ryan from Sixteen Candles, and Lloyd Dobler, the weirdo, kickboxing iconoclast from Say Anything, or The Breakfast Club’s resident bad-ass, Bender — the first in a long and sketchy line of bad boys to pique my interest. I felt gypped, and wasn’t shy about ranting.
Meg, always the voice of calm and reason to my torrents of reactionary mouthiness, pointed out that we did, in fact, have tons of logoed items from Duran Duran, The Cure, The Thompson Twins and Bananarama in our youth, but it’s different — the music industry has always been ahead of the curve in promoting its pop stars (think The Beatles). All I’m saying is, movie star groupies and teenyboppers today have it easy: There are vast amounts of imprinted merchandise with which to express their affection for silver-screen boy toys. But for Lloyd Dobler and his ilk back in my heyday, not so much. To paraphrase a line from Say Anything: I gave him my heart, and I didn’t even get a pen. Who was your teen crush? Do tell … Cheers, and more next week! – M
Friday
January 8, 2010 Hot Times in Chilly Orlando…Filed under: ASI Shows, Editorial, Fun Happy 2010, Everyone! I’m just back from the ASI Orlando Show, where — despite record cold temps (in the ’30s!), the show was a huge success. From Education Day, to General Colin Powell’s keynote address, to the sizzling fashion show and rollicking amusement park gala, the show was a fantastic way to kick off a new year and decade. There were tons of creative, wow-worthy new products introduced by our industry’s ingenious suppliers and everyone’s mood was positive, upbeat and optimistic. Here are some quick photos from the trip, and more next week when I’m in Dusseldorf, Germany for the PSI Show — the world’s largest ad specialty event. Cheers! – M
Wednesday
December 9, 2009 Be a Giver!Hi Everyone! I hope you’re all doing well and embracing the spirit of the holiday season. I love this time of year for a multitude of reasons, not the least of which is that festive benders are sanctioned as “yuletide cheer.” ; ) Another reason I love the holidays is that everyone seems so much more giving and altruistic. Not so altruistically, I ramp up my charitable efforts in December because I know that as the year comes to a close I’ll be needing a Silkwood shower-style karmic cleansing and will have to do lots of good deeds to neutralize 12 months of toxic, self-indulgent antics. Let’s just say that I’m a charter member of Santa’s “bad” list. (Yet another example why I prefer the Easter Bunny… He’s not so big into the pesky judgements.) Here’s a cool way you can share the holiday spirit: As one of the hosts of ASI Radio (www.asicentral.com/radio), I — along with Melinda Ligos, Joe Haley, Kathy Huston and Andy Cohen — will be doing a radiothon on ASI Radio this Tuesday (12/15) at 10:30 a.m. to raise money for members of the military transitioning back to life in the U.S. after their service overseas. See below for more details and to find out about some of the cool items we’ll be auctioning off from my beloved BFFs at Gemline, IMC, Leed’s, Logomark and Sweda, among others. Big kudos to those companies for being so gracious and generous. So, if you can donate an item, please do; if you can pledge money, that’d be super too. ‘Tis the season to be ginchy, not Grinchy! ; ) Cheers! – M PS: Here, for you viewing pleasure, one of my favorites of the Christmas season: The “Mr. Heatmiser” song from The Year Without a Santa, as sung by Big Bad Voodoo Daddy… http://www.youtube.com/watch?v=rMjAf8Nwohs ASIRadiothon: Help ASI Raise Money For The G.I. Go Fund
Monday
September 28, 2009 With Glasses Half Full …Filed under: Editorial, Fun, Personal Happy Autumn! As summer is my favorite season, I’m less than thrilled to see it go but welcome the positive aspects of fall, like the latest crop of shoes and boots and the premier of some great new TV shows (more on that later)! Here at Counselor, we’re beginning to think about our awards season and have decided to add a new category to our Spirit Awards to honor industry pros who are using new media platforms for their self-promo campaigns. As an example, check out the latest in a series of Sweda’s hysterical YouTube videos for its 24-hour service. [Click here to watch.] I’m sure there are many companies in the industry crafting cool, creative self-promos using innovative forms of multi-media, so keep an eye out for our call for nominations in February. Here at ASI, one of my favorites is this video on the subject of athletic apparel for Wearables magazine, starring staff writer and our reigning editorial department kook, Matt George. Matt, who’s in his early 20s, reminds me of a big, goofy chocolate lab who pants and gets all excited at the idea of chasing a stray ball or having his belly rubbed. The last 30 seconds of this video make me cackle each time I watch it: http://www.youtube.com/watch?v=P2g1bBzKdDE&feature=player_embedded Speaking of fun, I — and my colleagues here at ASI — always try to stay positive and look on the bright side, despite turbulent financial and market conditions for the economy and our industry. We’re definitely glass-half-full kind of people. As an example, ASI president/CEO Tim Andrews graciously hosted a soiree at his home in Princeton, NJ, last week for the company’s senior leaders. It was a fun and festive occasion, and a great opportunity to relax with work friends you’re too busy to spend time with on a daily basis. I’ve been invited to Tim’s house before, but wasn’t able to make it due to traveling. As Tim greeted me at the door, I told him it was “my first time” and we both burst out laughing, knowing I don’t get to utter a phrase like that too often. Tim’s reason for hosting the party was quite simple: “In an uncertain time, and certainly these have been uncertain times, it’s more important than ever to thank the people who matter — and for me there’s hardly a better way I know than to invite them to come over for a little food, some drink and to be able to spend some time with their colleagues in a social environment,” he says. Here are some photos from the party, featuring some of your favorite ASI characters, I’m sure. Post a comment and let me know who your favorite ASI staffer is and why!
Cheers, and more next week! – M PS: By now those of you who read my blog and my tweets (@ASI_MBell) know that I’m a TV junkie. As I promised myself I would only add two new shows to my already-crowded roster (really, more than that and I would qualify as a crazy cat-lady recluse, just to keep up with all the TV I watch!), here are my picks: For a sitcom, the show Modern Family is hil-arious. It premiered last Tuesday and “The Lion King” moment at the end had me roaring… Click here to watch the 30-minute episode (it’s worth it). For a drama, I went with FlashForward, which premiered last Thursday. I vacillated about whether or not to commit to this one, because it’s premise is a little unnerving, creepy and disjointed and I already get my weekly mind-f**k from Lost. However, having watched the premier, I’m in. In the show, everyone in the world passes out at exactly the same time for two minutes and 17 seconds, which — as you can imagine — wreaks widespread havoc. The last scene from Thursday’s episode alone had me hooked.
Monday
August 10, 2009 The Sounds of SummerHi, Everyone! Hope you’re all doing well and enjoying the summer! First, the wacky, “Are you kidding me, you crazy chica???” news: That sound you hear is hell freezing over, because I am officially on Twitter (ASI_MBell). Yep, my capacity for hypocrisy apparently knows no bounds, after my many “I loathe online social networking” rants. (I still want no part of Facebook, though, and giggled with delight over the best line in a recent episode of Entourage: Vinny to E: “Why aren’t you on Facebook?” E to Vinny: “Because I’m an adult.”) And don’t think the irony escaped me that literally, within hours of me joining Twitterville, the whole system came crashing down. It’s like online social networking heard I’ve bad-mouthed it and retorted with an extended middle finger. Second, I just returned from vacation in my beloved Avalon, NJ and spent lots of blissful beach time reading magazines, simmering in the sun (my skin tone now resembles beef carpaccio) and listening to my iPod. Which got me thinking: Is there anything better than the quintessential “summer song” to put you in a fabulous mood, no matter what season you hear it? Right now, “I Gotta Feeling” by the Black Eyed Peas (listen to it here) really wants to be the theme song for the Summer of 2009. And don’t get me wrong — it’s catchy, jaunty, and Lord knows I’m on board with any song whose refrain is “Fill up my cup — Mazel Tov!” But when considering the songs that put me in my happy place — those that would comprise my personal soundtrack of summers past — I submit the following, in no particular order: 1. “Sweet Child ‘O Mine,” Guns ‘N Roses. The album Appetite for Destruction came out in 1987, but this song — which saturated airwaves in the summer of 1988 — put the band on the map. What starts with Slash having his way with his Les Paul guitar evolves into a declaration of affection from singer Axl Rose to his girlfriend at the time, Erin Everly (daughter of Don Everly, of the Grammy-winning Everly Brothers). What makes it a lyrical miracle is that a bunch of misogynistic tools managed to craft one of the most stunningly sweet love songs ever. Listen to it here. 2. “All Summer Long,” Kid Rock. Yes, yes — I know he’s douchy and looks like he needs a flea dip. But this song, unquestionably the anthem of the Summer of 2008, still makes me smile when I hear it because Kid Rock (of all people) managed to capture that feeling — the one you had when you were young and summer nights, and the debauchery that went with them, lasted forever. Listen to it here. 3. “Highway to Hell,” AC/DC. They had me, in the summer of 1980, when Back in Black came out and I heard “You Shook Me All Night Long” for the first time. They kept me when I saw the band for the first time and realized that the guitar player producing those incendiary sounds wore knickers, for the love of God. But it’s “Highway to Hell” that has me flooring it at 90 miles per hour in my car through sheer force of osmosis. I came to grips a long time ago with the fact that I — and all my heathen friends — are on the highway to hell; I’ve only recently realized that I’m driving the pace car. Listen to it here. 4. “Little Red Corvette,” Prince. Forget for a moment that when he wrote this song (which is most certainly not about cars, horses or jockeys) in 1982, Prince was not in a little, red Corvette, but in the back of a bright pink Ford Edsel that belonged to Lisa Coleman, his guitarist in The Revolution. So slyly sexy, so tongue-in-cheek sassy, this song alone can steam up any car’s windows. No one does dirty double-entendres like the little man in high-heel purple velvet boots; no one brings the funk like him either. Listen to it here. 5. “Express Yourself,” Madonna. If you can get past her annoying British affectations and that she’s had so much work done on her face it looks like Silly Putty stretched across one’s knee, the Material Girl and her music have morphed so many times, she really is the Mother of Reinvention. Released in the summer of 1989 on the then-scandalous Like a Prayer album, throngs of females everywhere — young and old — got their girl power on strutting around to this empowerment anthem. Listen to it here. 6. “Southern Cross,” Crosby, Stills & Nash. In the summer of 2001, five girlfriends and I rented a house in Avalon, NJ. None of us were in relationships at the time, and met quite the buffet of boy toys. The problem? We all suffered from late-night cases of extreme DUI (Dialing Under the Influence). If you’ve ever drunk-dialed a significant (or not-so-significant) other and woken up to less-than-savory consequences, you know it’s not a pleasant thing. At one point, we all decided to hide our phones after coming home at 3:00 a.m. from the bars. The issue? The next morning, we couldn’t remember where we hid them and had to call from an outside line to listen for the rings coming from the refrigerator crisper, the dishwasher and the toaster oven. There’s a verse in this song, “From a noisy bar in Avalon I tried to call you,” that will always remind me of that summer. Listen to it here. 7. “Roadhouse Blues,” The Doors. My friend Mark Hobbs (aka, “McDreamy”), owner of Pacific Coast Golf, is the only other person I know who loves The Doors as much as I do. With this song in particular, it’s the lure of the lead-in from Robby Krieger’s guitar, then John Densmore’s pulsing drums, followed by Ray Manzarek’s hypnotic keyboards that bring us to the baddest of all bad boys, Mr. Jim Morrison — Dionysus himself — and his seductive vocals. The Sexiest Rock Star Ever, I’d follow that reptilian devil in slinky leather pants right to the gates of hell. I don’t wake up in the morning, and I don’t drink beer, but you bet your ass that for the Lizard King, I’d give up my vows. Listen to it here. 8. “You Get What You Give,” New Radicals. When things look their bleakest thanks to an awful economy, sluggish sales or general doom and gloom, I challenge anyone to listen to this song and not get an immediate infusion of optimism. Listen to it here. 9. “Reelin’ in the Years,” Steely Dan. First, let me say that I have always worshipped at the altar of Steely Dan, the most sardonic, whip-smart and subversive of all rock genius weirdos. Donald Fagen and Walter Becker may not be much to look at, but their lyrics are simply sublime. (And not just because they pay homage to “the Quervo Gold and fine Colombian.”) Second, you have to give props to a duo who’s been together for 30+ years and has the wink-and-nod humor to name their band after a sexual device in legendary writer William Burrough’s infamous masterpiece Naked Lunch. “Reelin’ in the Years,” released in the summer of 1972 from the Can’t Buy a Thrill album, is a revelation. With the most acute clarity, I remember coming out of the ocean one Saturday afternoon in July of 1999 and walking to my beach chair on 21st Street in Avalon, NJ. The lifeguard was listening to this song loudly on his radio and, with the sky the most azure blue you’d ever imagine, seemingly every adult on the beach was singing along. And then I recall thinking, “This is one of those perfect moments that I’ll remember forever.” Listen to it here. 10. “Bad Things,” Jace Everett. This may be the most aptly-named song in history. The theme of HBO’s fabulously sinister and lascivious True Blood, never has a song woven so well with the surreal (and more than a little creepy) imagery of a TV show’s opening credits. The libidinous beat, with its Southern discomfort undertones, conjures up steamy summer evenings where, make no mistake, things will go very bad, very fast … in a very, very good way. Listen to it here. 11. “No One,” Alicia Keys. This soaring testimony to the power of unconditional love makes even a snarky cynic like me a true believer. Listen to it here. 12. “Liquor Store,” Dash Rip Rock. When Dan Townes, industry legend, one of Counselor’s Power 50 and owner of Shepenco/Shelbyville Pencil, turned me on to this band, it was this hilarious song in particular he knew I’d love. With the refrain, “I wanna be locked inside a liquor store with you,” it makes me tear up, it’s so romantic. Should the apocalyptic day ever come when I get married, this will be my wedding song (pause for the sound of my mother’s head exploding…). As an added bonus, you just have to love a band that names itself after a character on The Beverly Hillbillies. Listen to it here. 13. “Runnin’ with the Devil,” Van Halen. Ranking right up there with the debate over national health care is this one: Who was the better VH frontman, David Lee Roth or Sammy Hagar? Whichever camp you’re in, you can’t deny that the car horn fade-in and Michael Anthony’s thundering bass line in “Runnin’ ” makes it one of the best openings for a song ever. It also reminds me of one of my ASI BFFs, Christian Brandt, executive director of distributor services. He loves Van Halen, and — let’s face it — if you know him like I do, you have to admit that if anyone’s running with the devil, it’s this Christian. ; ) Listen to it here. 14. “Magic Man,” Heart. Of the sister duo Heart, Nancy Wilson (the blonde one) is a girl after my own heart. She wrote this song as a way to explain to her mother why she just had to leave home for a summer and travel across the country with a hypnotic, enigmatic bad boy — much to her mother’s chagrin. Having once traveled cross-country for the summer in a bus with a band (I was dating the bad-boy drummer), much to MY mother’s chagrin, I am quite familiar with the lure of Magic Man land. I used to be a frequent visitor, and have the baggage to prove it. Listen to it here. 15. ”Brandy,” The Looking Glass. What a fine girl you are indeed. Always classier than boozy, haggard Lola with her faded feathers over at the Copacabana, and that boy tease Jessie’s Girl, we rooted for you to finally hook up with with your locket-giving sailor from the sea. He may have had a Brandy in every port, but you can serve us whiskey and wine any time. Listen to it here. 16. “Mexico,” James Taylor. There really are no words to express my love and adoration for James Taylor other than these: There was a glorious five-year stretch when JT would tour each summer and land in Philly on my birthday (August 9th). It was like my own, personal gift from God. One year, as he — alone on stage with only his guitar and amazing talent — sang “Fire & Rain,” some drunk girl in the row behind me kept heckling him, loudly and with profanity, to sing “How Sweet It Is.” Because we were seated within the first five rows, I had no doubt that The Beloved One heard her. Something in me just snapped, and I — to the delight and relief of everyone sitting around us — turned around and punched Drunk Girl in the face, dropping her like a bag of dirt. The moral of the story? No one disrespects Sweet Baby James on my watch. Samba-tinged, “Mexico” is such the seminal summer song that Mr. Margaritaville himself, Jimmy Buffet, covers it (and even manages not to cheese it up). Listen to it here. So for those of you who’d like to create a memorable soundtrack of summer (or any season, really!) for yourself or your clients, I suggest contacting my pals Mark Bruk at CFS Promotions for Now! (asi/42989; ph: 800-800-8285) or Rob Watson at MediaTree (asi/70303; ph: 800-475-8703), both of whom do music download cards, or my girl Allison Schaffer at Sound Line LLC (asi/88241; ph: 800-750-5189), whose company handles customizable music CDs. Music, truly, is the gift that keeps giving. Have I been egregious in leaving off any glaringly-obvious fabulous summer songs? Post a comment and let me know! One last thing: My BFF Craig Nadel, president of Counselor Top 40 distributor Jack Nadel Int’l., has been tortured for as long as I’ve known him (12 years) over the lyrics for “Sympathy for the Devil,” by The Stones (Listen to it here). The song is known for being, aside from downright sulfurous, remarkably historically accurate (it must have been one of Keith and Mick’s rare moments of lucidity when they wrote it). There is one line, however, that has driven Craig and I NUTS over the years because we can’t attribute it to any historical reference. If you’re the first person to post the accurate attribution, I’ll send you a $100 gift card. Here’s the lyric: “And I laid traps for troubadours, who get killed before they reach Bombay…” Please ease Craig’s pain — and mine! ; ) Cheers, and more soon! – M
Friday
July 24, 2009 My Kinda Town, Chicago Is!Filed under: ASI Shows, Editorial, Fun, Travel Hi Everyone! I’m just back from the ASI Chicago Show, which was awesome on a multitude of levels. It was fabulous seeing old industry friends (Windbrella’s Bob Hechler, JournalBooks’ Tim O’Boyle & Jamie Raynor and R.S. Owens’ Scott Siegel, I’m looking at you… ; ) ) and meeting some amazing new ones like industry veteran Lisa Bennett. That Lisa and I have never met is perplexing. Lisa, who lives in Chicago, is a multiline rep who handles companies like Counselor Top 40 supplier Ash City, my friend Leigh’s company, Say Thank You with Coffee, and some others. She is sassy, hilariously wry and we share many of the same friends. She also has the distinction of being the person to convince me to stop being such an old-school whiner and join the Twitter flock. (Though I still maintain, as I routinely tell SnugZ’s Charley Johnson, it will be easier to raise the dead than to get me on Facebook … that so isn’t happening.) Stay tuned for next week’s blog which will have my Twitter info. The show itself was well-attended and steadily crowded, and participation in ASI’s educational offerings was up nearly 10% from last year. I myself moderated two panels, which turned out well – mainly because I am so lucky to be friends with such talented people. On my panel for suppliers, which offered the chance to gain insights into how to win a distributor’s business and loyalty, I had Deluxe Corp.’s Sheila Johnshoy, Touchstone’s Tad Webster, Brown & Bigelow’s Cindy Jorgenson and WorkflowOne’s Mike Riddle. On my ”Secrets to Wildly Successful Self-Promotions” panel, I had industry speaker and veteran Cliff Quicksell, OnTime Promotions’ Sharon Biernat and PromoShop’s Kris Robinson. I’d like to thank all my panelists for being so gracious and giving with their time and expertise. Lastly, my favorite event of the Chicago Show is always the Counselor awards banquet, where we recognize the Person of the Year, as well as the Top 40 suppliers and distributors (for a list of winners, click here). It was an exciting night for me because my girl Bonni Shevin-Sandy, executive vice president of Counselor Top 40 supplier Dard, won the very well-deserved International Person of the Year award. I adore Bonni, and when it comes to doing business in a global marketplace, my girl has skills!!! The funniest line of the evening came from Chuck Fandos (”Chuckles,” as I call him), who took one look at the group of hooting and hollering rowdy rummies – PromoShop’s Kris Robinson and Memo & Sabrina Kahan, Chuck’s business partner Conrad Franey, Sweda’s Jim Hagan and Scott Pearson, BIC’s Dave Saracino, in addition to myself and ASI’s publisher Rich Fairfield – at our very prominently placed (dead center in the front of the room) table and looked at me with dread. ”What the hell are you doing putting us up so far in the front, Michele??? Look at us – we’re back-of-the-bus kind of people!!!” But hey, that’s my way – I love surrounding myself with excessive rock stars and charismatic wackos. ; ) Enjoy some photos below from the show and look for more next week! Cheers, M
Sunday
July 12, 2009 The Weirdness of Me…Hi Everyone! I hope you’re all having a fun summer and finding ways to chill (literally and figuratively) and enjoy yourselves. We’ve been busy in ASI’s editorial department, closing our special annual Counselor “State of the Industry” issue (due out later this month), in addition to our other magazines and preparing for the upcoming ASI Chicago Show. It is for these reasons that I’ve been more than a little stressed — which, for those of you who know me, makes me so much more of a delight than I usually am. Let’s just say that some of my eccentricities really start to shine under certain circumstances. For example, I have a tendency when I’m in a mood like this and want something, to write it in verse — usually rhyme, sometimes iambic pentameter – because it sounds sweet and whimsical, and makes me seem (I think) less like the demanding diva I can be. Recently, I wanted my BFF Jeremy Young (one of ASI’s tech geeks) to bring me some chicken salad (one of my favorite things!) that his mother, a fabulous cook who knows her way around a skillet*, had made. To avoid sounding petulant and Veruca Salt-ish (”I want, I want, I want…!!!”), this is what I sent Jeremy to convey my request: Ode to Chicken Salad Though not a fan of salad, green, There is another on which I’m keen, Often described as “finger-lickin’ “ It’s the kind made of chicken!
I think it’s because this was the last thing I wrote before going to sleep that night, and because I had work on my mind and took two Tylenol PM capsules**, I had a trippy (on a multitude of levels) dream that would have had Freud scratching his head and reaching for a tumbler of scotch. In it, Tim Andrews, ASI’s president & CEO, announced to the company that Ben Bernanke — the Chairman of the Fed — was coming to ASI and that I would be the one to make a presentation to him on the company’s behalf***. Walking through ASI on my way to address the Chairman, Joe Haley — my tortured managing editor and the star of The Joe Show – followed me with a little red wagon, handing out seashells to every ASI staffer we passed****. As we got to the auditorium, I took the stage, turned to the Chairman of the Fed, 500 ASI employees, Tim Andrews and the Cohn Family and did the entire presentation in haiku. The last thing I remember before waking in a cold sweat was the look of shocked horror on Tim’s face. The next day I mentioned my dream to Tim, who frankly waved it off as me being a weapons-grade weirdo. Fast forward to about a week later when Tim walked in to my office and told me he had just come from a visit to his home state of Indiana, where he stayed at a place called Hotel Indigo. At this boutique hotel, the menus, room advertisements, key card, “Do Not Disturb” door hanger, bar coasters and napkins — everything — had fun little messages that were written in, you guessed it, haiku.
Tim shook his head in disbelief. “I swear to you,” he told me, “before staying at this hotel and your wacko dream it had been years since I heard the word ‘haiku’ used in any form. You have to admit — it’s not something that comes up in everyday conversation.” How clever is this hotel, though, to tie in the concept of the haiku with all their collateral promotional materials? And how fabulous would it be if they offered some equally cool and inspiring ad specialties to guests as a welcome or in-room gift, or something sent to loyal customers? (Savvy distributors reading out there, I’m talking to you… ; ) ). I love this hotel’s attention to detail and creative ingenuity in employing the under-utilized (though clearly very hip) haiku as a form of communication! Speaking of communicating, next time I blog it will be from the ASI Chicago Show, starting Tuesday, 7/21 and running ’til Thursday, 7/23. If you’re exhibiting, please be my guest at a free luncheon and panel discussion just for suppliers (held on Tuesday, 7/21 from 12-1:30 p.m. right on the show floor). I’ll be moderating a panel of four top-selling distributors who will share with you what it takes to win their business and their loyalty. If you’re a distributor, join me on Wednesday, 7/22, from 2:45-3:45 p.m. (right behind the Advantages’ New Products pavilion) for a panel discussion on super-successful self-promotion campaigns, featuring some award-winning promos that garnered double- and triple-digit response rates and tens of thousands of dollars in sales for the distributors who created them. Cheers, and more next week from Chicago! – M * I myself cannot cook at all, and once had to ask Jeremy — with a furrowed brow and confused expression, “What the hell is a skillet?” ** I’m also mystified that I, certainly no clean slate when it comes to pharmaceuticals, was sent reeling by two little Tylenol PM capsules. It’s like Keith Richards being leveled by a Flintstones vitamin. *** As the majority of my working knowledge of the stock market comes from the movie Trading Places, it should be noted that I’d be the last person at ASI — and that includes the nice high school boy who mows our lawns — Tim Andrews would ask to address the Chairman of the Fed. **** Joe Haley would like you all to know that despite his guest role in my dream, he is neither my lackey nor my bitch in real life. ; )
Friday
June 12, 2009 A “Hangover” that Didn’t Make Me Beg for Death…Happy Friday Everyone!!! So just in time for the weekend, and because everyone needs a good, hearty laugh to counterbalance the dreary state of the economy, I am telling everyone I know to run — don’t walk – to see The Hangover. My merry band of movie-going pals here at ASI went to see it last night and I will tell you that I haven’t howled that heartily at a movie since Old School. I thought Forgetting Sarah Marshall was funny; this is riotous in a body-convulsing fashion. At one point, I laughed so hard that my pal Pierre Schnog, a senior editorial desgner for ASI’s magazines, leaned over and asked — in a very concerned way — if I needed medical assistance. I believe he thought my lungs had collapsed because I was wheezing with laughter [click here to hear my turkey-call of a laugh that frightens young and old alike…]. To be sure, many hangovers I’ve experienced have made me weep and beg for a quick, painless death; this one made me cry with uproarious hilarity. In a nutshell, the movie is about four guys who take a road trip from Cali to Vegas for one last night of partying before one of them — “Doug” — gets married. You don’t get to see much of Doug once they arrive in Vegas because he goes missing, and the mayhem that follows is nothing short of Caligulan. [Click here to see a trailer of the movie]. Perhaps I loved the movie so much because some of my trips to Vegas for industry shows have been equally as legendary in their Dionysian debauchery (Shepenco’s Dan Townes, Express Pens’ Matt Linderman, Bravo Awards’ Brian Starke & Greg Livings, On Time Promotions’ Sharon Biernat, WorkflowOne’s Jill Albers and Red Heart Promotions’ Sharon Ross, I’m looking at you…; )). Really now, who hasn’t woken up on the floor of a room resembling the sack of Rome, newly tattooed, with a free-range chicken strutting through the place? Am I the only one??? As sublime as the movie was, my complaint still holds from the last few movies my pals and I have been to – where are the fun, cool and memorable ad specialty tie-ins? I’m telling you: If, for example, at showings of The Hangover, they gave out stuffed tigers, keychains with fake incisor “charms,” imprinted tighty-whiteys (all key plots points from the movie), shot glasses or disposable cameras (so movie-goers could snap evidence of their own extreme partying), the items would be coveted. Mark my words, my friends: If the day ever comes when ASI’s president & CEO Tim Andrews finally shows me the door for being a PITA (Pain In The Ass), I’ll start my own movie promo business going to theaters owners and yapping incessantly to them about how — if they used ad specialties — they’d have legions of loyal patrons. Cheers, and more next week! – M |
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