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Counselor Senior Editor Michele Bell's slanted view of the world.

Surf’s Up in San Diego!

Filed under: ASI Shows, Editorial, Fun, Travel

Hi Everyone & Happy May!

Long time, no blog. I know… I’ve been incommunicado, off the grid and under the radar, working on deadlines for ASI’s supplier magazine that I edit, Supplier Global Resource, and writing the Person of the Year cover story for June’s Counselor (stay tuned for this year’s exciting choice). It’s nice to resurface!

So, how’s your spring and summer shaping up? I’ll be heading to San Diego — one of my favorite cities ever (due in no small part to its high concentration of hottie, long-haired surfer boys) — on May 17th for the ASI Show. Will you be there? If so, join me for one or both of the education sessions I’ll be moderating on Wednesday, May 18th.

If you’re a distributor who’s interested in learning how you can immediately increase your sales, get new clients and gain market share, please join me for my session on “The Secrets of Successful Self-Promotion Campaigns.” It’s from 11:00 a.m.-noon in room 26B of the San Diego Convention Center, and features such award-winning industry luminaries as Cliff Quicksell, Bluegrass Promotions’ Billy Booe and Counselor Top 40 distributor Boundless Network’s Brad White — all of whom will be showing examples and discussing techniques for growing your sales and client base with stellar self-promos.

How much do I love self-promo campaigns? Oh, let me count the ways. When they’re done with a modicum of time, planning and creativity, they deliver off-the-charts ROI. Check out these three examples…

Pizza Box
When Leed’s, a member of Counselor Top 40 supplier group Polyconcept North America, wanted to tout its new totes, it used a pizza theme to convey the message. The creativity wowed clients, and the company saw sales of the item skyrocket.
Rudolph Nose
When Counselor Top 40 supplier Bodek and Rhodes sent clients light-up Rudolph the Reindeer noses affixed to holiday cards with its sales reps’ photos, the apparel company saw 25% of recipients follow-up — a striking increase over past years, when only basic cards were sent.

Last year’s winner of the ASI Spirit Award for Best Distributor Self-Promotion Campaign was IL-based Edventure Promotions. Click here to read about his promo that garnered the company $50,000 in new business. (Check out June’s Counselor for the winners of this year’s ASI Spirit Awards for Best Self-Promotion campaigns…)

If you’re a supplier, take a break from setting up your booth to join me for my session, “What Distributors Want,” featuring key staffers from four top distributors, all sharing tips and strategies for becoming their industry partners. The session will be held from 1:30-2:30 p.m. in Session Room B, right on the show floor, and my panelists include Craig Reese, senior vice president/partner of Counselor Top 40 distributor Jack Nadel International and Todd Singleton, owner of the third-generation distributor, The Singleton Co. Inc. There’s no need to register, and snacks will be served.

Hope to see you all in San Diego from May 17-21. When I’m not moderating education sessions or walking the show floor, you can find me perched on a bar stool in the nearest surfer bar, getting my shedonism on with my hurricane-force hellraisers (Memo Kahan, Kris Robinson, Chuckles Fandos, Mark Hobbs & Nadine Panetti, Dan Townes and Jakey Krolick, I’m turning a gimlet-eyed gaze in your direction…). Come find me and I’ll buy you a cocktail! ; )




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