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Counselor Senior Editor Michele Bell's slanted view of the world.

Dreaming of Double-Digit Growth?

Filed under: Editorial, Personal

Hi, Everyone!

We recently had a very special event here at ASI: We hosted the monthly meeting of Specialty Advertising Counselors of the Delaware Valley (SACDV), our local industry association. It was a fun and informative meeting, equal parts networking event and education.

There was lots of fabulous food (salad, pizza, hors d’oeuvre, wine, soft drinks, root-beer ice cream floats) courtesy of the event’s sponsors: Admints/Zagabor, ASI, Montco, PromoBiz Coach and Rockland Embroidery.

Janet McMaster, education chair of the group, explained the need for grassroots efforts to combat an overly-restrictive and detrimental bill currently before Congress: the Physician Payments Sunshine Act. Janet stressed the need to write your local congressperson to express concern over the negative impact it would have on the industry. She also noted that SACDV will be forming a legislative committee to work as an advocate in the legal arena on behalf of the group and the industry. Dale Denham, senior vice president for ASI, addressed the group in more detail, explaining that if passed, the law would force pharmaceutical and medical equipment companies to reveal the gifting of every item, of any value, once the annual threshold of $100 is crossed. Under the current law, only items exceeding $25 must be reported once the threshold is passed. Information would be combined in a national database that could be accessed by the public. Click here to read more.

But it was Gene Geiger’s keynote presentation, entitled “Virtual Business Cultivation: Using Social Networks to Grow Business,” that had attendees tuned in. Gene is such a super guy — one of the most gracious, genteel and dryly funny people in the industry — and his presentation did not disappoint. (He may also be the one person in the industry who could get away with using the phrase “honest to Betsy” — as he did last night — and have it sound endearingly charming.) If you’re like me and get completely overwhelmed by the concept of online social networking and sites like Facebook and Twitter, Gene’s speech was for you. In it, he explained how online social networking isn’t just for kids anymore — indeed, the fastest-growing group of users are the over-40 crowd. Gene said it’s ideal for building relationships and “light alliances” where people can make connections they don’t have the time for otherwise. For more information about SACDV or to request a copy of Gene’s very thorough and comprehensive presentation, go to www.sacdv.org.

El Presidentes! (From left to right): Tim Andrews, president/CEO of ASI; Gene Geiger, president of Counselor Top 40 distributor Geiger; and Brett Hersh, president of Admints/Zagabor spend some quality time at the SACDV event, held at ASI’s Trevose, PA-based headquarters on Monday evening.
Dale Denham, a senior vice president at ASI, addresses the more than 50 SACDV members in attendance that the group’s monthly meeting, held Tuesday night at ASI, on the topic of the proposed Physician Payments Sunshine Act.
The always-informative and self-deprecating Gene Geiger, the keynote speaker at SACDV’s meeting, kept everyone riveted with his presentation on the topic of, “Virtual Business Cultivation: Using Social Networks to Grow Business.”

Dreaming of Double-Digit Growth?

Tired of the doom and gloom financial news? Listen in to the free Webinar I’m moderating tomorrow! We’ve found some industry suppliers who have experienced double- and triple-digit growth, despite the turbulent economy. My panelists will be Fred Antonini, owner of eGrips (asi/54596), whose company grew 1,700% in one year, as well as Brett Hersh, owner of AdMints & Zagabor (asi/31516) and Rob Watson, president of MediaTree (asi/70303) — both of whom experienced 100% growth for their companies from ’07 to ’08 — and Christopher Duffy, senior vice president of marketing at Bag Makers Inc.(asi/37940), a company that grew 47% from ’07 to ’08. Join us for the Webinar tomorrow, Wednesday, June 24, from 2:00-3:00 p.m. (EST) to learn their tips for success, see how they’ve navigated pitfalls and discover how they’ve used innovation and ingenuity to generate spectacular sales in a stagnant marketplace. To listen to the Webinar held earlier today, click here.

More next week!

Cheers,

M