July 8, 2008
Hi Everyone –
There’s not a week that goes by that Rich Fairfield, ASI’s senior vice president, the publisher of our magazines and my boss, doesn’t come up with an idea that makes me scowl, roll my eyes and whine, “Where’d you come up with that cockamamie plan?”
He had a doozie recently, in which he proposed that the five senior editors – myself, Editor-in-Chief Melinda Ligos, Counselor Editor Andy Cohen, Advantages Editor Kathy Huston and Managing Editor Joe Haley – would host a weekly call-in radio talk show. I’ll spare you my initial reaction, but “cockamamie” would have been kind. However, as a large percentage of his ideas are ultimate successes, we’re proceeding with ASI Radio, premiering next Tuesday, July 15 at 10:30 a.m. EDT via streaming Internet feed (www.asicentral.com/radio). The 10:30 a.m. start, incidentally was Rich’s concession to me, who routinely strolls in at about that time to start the work day.
In this radio show, the five of us will be discussing industry hot topics such as price increases and product safety, in addition to other profoundly important issues of the day, like who’s the yummiest hottie (as well as the biggest pain in my ass) in the industry. Now, people in the industry I’ve shared this premise with – my Michaels, Polyconcept North America’s CEO Michael Bernstein and Express Pens’ owner Michael Linderman – both had the same concern: “How the hell are the other three people supposed to talk with you and Joe Haley sucking all the oxygen out of the room?” They are not wrong. Of the five of us, Joe and I – hand’s down – are the loudest, most reactionary and opinionated. Maybe because we’re both short in stature, we wield our big mouths to overcompensate for our little size.
Below, in this PR shot taken for the radio show, Andy, Melinda and Kathy look pretty much as they do every day. Joe and I, however, were asked by Rich to dress in a way that exemplified our “personalities” – Joe in an old-fashioned bowtie signifying his curmudgeonly nature and me in an excessive fur coat and blood-red stilettos. There’s just one thing: In the 11 years we’ve worked together, Joe has never worn a bowtie and though I do wear fur coats, not usually in June, when this photo was taken. Consequently, Joe looks like a Tool and I, a surly tranny.
All that said, Rich’s idea will probably be another good one and we’re all looking forward to the radio show very much. If, for no other reason, than to weigh in on such crucial industry issues as price increases – as I type this, the Chinese government announced it raised prices on fuel, which will mean still higher prices on their exports.
If the somewhat dire state of affairs has you developing a twitch, I encourage you to listen to ASI Radio next Tuesday, July 15, call in (215-953-4979) and share your concerns with us. Joe and I promise to keep our big yaps muzzled.