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Counselor Senior Editor Michele Bell's slanted view of the world.

Primo Show for Promo East!

Filed under: Editorial, Fun, Travel

Hi Everyone!

Last week was the Promotions East Show in Atlantic City (or, as I refer to it, the Hellmouth of the East Coast). Despite the fact that it is not an easy place to get to unless you’re from NJ or Philly, people flock to this show and for good reason – it’s one of the two biggest regional shows (SAAC’s August show in Long Beach, CA, being the other) and a solidly good, mid-year event that attracts top-tier ad specialty professionals. (Another factor could be the world-famous “White House” cheesesteaks and hoagies, which have developed a rabid, cult-like following among show-goers.)

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