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Counselor Senior Editor Michele Bell's slanted view of the world.

Baby, It’s Cold Outside… But Hot at the PPACanada Show!

Filed under: Travel

Hi from Toronto, where — despite the fact that it’s a mind-numbing 10 degrees — everyone is in great spirits here at the PPACanada Show. Even after two major North American Shows this month — ASI Orlando and PPAI Vegas — it’s great to see how psyched everyone is to be at another show and ready to do business.

The show opened yesterday and was packed! The show’s organziers anticipated 3,000 distributors but after talking to many exhibitors — all of whom were already out of catalogs and samples — the consensus is that the show exceeded those numbers.

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Interview with Leslie Oesen

Filed under: Interviews

Leslie Oesen, who has been a prominent member of the Canadian ad specialty indusry for the last 24 years with her husband, Fred, sat down with me during the second day of the PPACanada Show to discuss trends and changes in the marketplace. Leslie and Fred owned Task Force Marketing, a well-known and respected company in the Canadian industry and are now vice presidents of ASI Canada.