January 13, 2008
Filed under: Interviews
I get to travel quite frequently as an ASI editor, though I have never been to Iceland. After meeting some Icelandic distributors at the PSI Show, I have learned two things: First, like Poland, Iceland has a rapidly growing economy and one that supports a vibrant promotional products industry; Second, I don’t know if because of the 24 hours of sunlight that makes their capacity for consumption flourish, but these people party like Vikings… to the point where they made me seem downright Amish.
I talked with Arni Esra Einarsson, who runs one of the largest distributorships in Iceland, Margt Smatt Bolur (translation: “Many Small Things”), located in Reykjavik. He is as smart as he is hearty in his partying.